JAMES WORTH DIGITAL MEDIA AND COMMUNICATIONS
strategy
there's no use talking about the problem unless you talk about how to achieve the solution.
When People talk, listen completely. Most people never listen."
(July 21, 1899 – July 2, 1961)
Why is strategy in both design and the project management process primary?
Maturity combined with an experience of working in all media formats and with high profile organisations and international clients. This important comprehension of the actual work process, across all media formats, has refined my knowledge of the "how to" of design, understand media advantages and disadvantages and then implement and manage of not only the communication project but the project team.
How does this unique perspective work for you organization?
Over thirty-six years of work experience brings to the consultative process a firm foundation of strength, strategy, diversity and dependability. Maturity and knowledge have simplified the management of effective communication to five guidelines, the "5c’s"
Clients regularly tell me my “5C’s” approach gives them results that exceed their expectations in:
- Strategic planning
- Change management
- Competitive Analysis
- Brand audits & analysis
- Web analytics & reporting
- Media management
- Usability
- Creative content development
What are the "5c's" guidlines?
Clear – Avoid assumptions. Ask the all-important question “Do you have any questions?” Listen very carefully to the answer.
Concise - Keep communication clear and maximum value, e-mails as concise as possible, and sound bites positive and to the point. Don’t digress.
Consistent - Avoid changing the message to meet the moods of the day. Make a choice, make the message consistent.
Credible - Make sure your message is real. Ensure that your word is credible, factual and honest.
Courteous - Be courteous and demonstrate respect.
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