JAMES WORTH DIGITAL MEDIA AND COMMUNICATIONS
philosophy
there are three classes of men; the retrograde, the stationary and the progressive
The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it."
(April 25, 1908 – April 27, 1965)
Are standards essential in evaluating a client's objective?
Evaluating objectives should be based not just on knowledge of the client but on a constant assessment of change, dynamics, and how cause and effect create the continuous need for better standards of communication.
Why maintain the integrity of complex information and data in communications and media?
Affirming objectives are about maintaining integrity. Obvious when it comes to content and complex information and data; but also the understanding of team dynamics, limitations of infrastructure, available media, the management of a viable and sustainable project and client expectations.
Media formats are constantly changing. Where and when should a client invest so that ultimately they have a manageable and sustainable communications objective?
Matching different media formats to communication function extends communication capacities. Preconceptions are rejected to be replaced by informed knowledge of where paper, video, and the computer can expand the client's expectations, exceeding their objectives.
Ultimately, constant evaluation, integrity and knowledge of media provide clarity and excellence in the assessment of objectives needed for clarity and excellence in the communication of information. Principles of design replicate principles of thought, and the act of arranging information and media for communication becomes an act of insight. Knowledge combined with communication concepts enhance the richness, complexity, resolution, dimensionality, and clarity of a client’s communication objective.
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